Eric NG on The Follow-Up Podcast

Earlier this year, we launched our rebrand of Scott's Cheap Flights to Going. At the time, Armin Vit, Co-Founder of Brand New, gave it a brilliant review, saying "Overall, I think this is a great rebrand from start to finish, with a name that expands the possibilities of what Going can offer..."

We were thrilled to join his Co-Founder, Bryony Gomez-Palacio to share more insights on the work on Brand New's podcast, The Follow-up. In the conversation, Eric Ng, Executive Creative Director at DesignStudio Americas uncovers the context, background, and design decisions behind the Going rebrand and made a big admission, that he often thinks of the logo last.

Check out the full interview on The Follow-up podcast, here (subscription required).