Helping GetYourGuide move from A to B
GetYourGuide’s online marketplace for tours, tickets, and attractions helps people find the most exciting experiences worldwide. They’d grown quickly in a short space of time, and wanted to keep the momentum up with a new brand. We needed to help them engage with people on an emotional level, and be remembered as part of the holiday – not just a functional third party.
We landed on the strategic proposition ‘Love where you’re going.’ By ‘curing chaos’, ‘joining journeys’, and ‘seeking incredible’, GetYourGuide enables everyone to love where they’re going. It was a story that needed to be told globally.
We looked at the whole brand; purpose, look, feel, and digital experience. We created an identity that felt energetic and colourful, playing with sequences to visualise fun ways of getting from A–B. Our dynamic line language interacts with typography to create our wordmark – written out in full, abbreviated, or simplified down to a simple ‘G’ to become a bold icon in the app.
“DesignStudio helped us evolve from a transaction-oriented start-up into the globally leading brand for travel experiences. Their work has had a meaningful impact on millions of travellers around the world.”
CEO & Co-Founder, GetYourGuide
We created a visual system that truly reflects what GetYourGuide does: plans seamless itineraries that make holidays less stressful and more fun. Six months after launch, GetYourGuide received almost $500 million in funding. In June 2023, after another successful funding round raising $193 million, GetYourGuide was valued at $2 billion.
Since the success of the rebrand, we’ve continued to work with GetYourGuide. We collaborated on a national TVC campaign, helped with an incredible internal brand launch, including specially-crafted furniture and wayfinding for its head office, as well as an experiential day out for employees.