Creating a campaign based on pure satisfaction
Spendesk is a 7-in-1 spend management solution for small and medium-sized businesses. Our relationship with the brand dates back to 2019, and most recently we collaborated on their 2022 multi-market brand campaign.
For the campaign, we focussed on the feelings and emotions the tool creates, rather than the functionalities. The core emotion was based on something finance teams feel when using Spendesk: 'Pure Satisfaction'. The platform saves you time, money and puts you in control. It’s software you know you can trust. Everything in one place - So smooth. So easy. So satisfying.
We sought to capture moments of extreme relaxation and complete peace-of-mind in the campaign - from floating on an idyllic pool, to the first taste of ice-cream in the sun. We worked with talented photographic duo Ilka & Franz to bring to life these visions of serene finance teams and enchantingly satisfying moments.
The campaign was rolled out across London, Paris, Berlin and Hamburg.