Re-writing the rules of self-care

Shifted perceptions of Panasonic from an electronics provider to encompass personal care
Redefined personal self-care by embracing real, everyday routines in a natural and honest way
Built an elegant creative system inspired by authenticity and honesty


Panasonic was recognised globally for its premium TVs and cameras, but fewer people associated it with personal care. They approached DesignStudio to help shift this perception around the world.

Brand Strategy

Many brands within the personal care category typically shy away from authenticity, promoting unrealistic standards and unachievable appearances. But Panasonic recognises the importance of personal care for everyone, and believes it has a role to play in helping people maintain their authentic selves. The brand redefines personal self-care by embracing real, everyday routines in a natural and honest way.

We created an inviting brand inspired by authenticity and honesty. This aligned perfectly with Panasonic’s strategic vision, 'Invested in You', which encourages consumers to invest in themselves to find their true self.

Brand identity

The brand is brought to life through its elegant, intuitive layout system. Calming, approachable colours and simple iconography add warmth and clarity to every interaction. It creates an approachable brand system that invites you to be your authentic self. With beautiful product renders and lifestyle photography, we’re setting a new standard for personal care that embraces a natural, welcoming look and feel.

“DesignStudio has been the perfect partner, helping us bring our strategic vision to life. They understood our challenge completely and used their creative flair to ensure that we positively change the personal care category from unobtainable beauty standards to honest and relatable self care routines. With our beautiful and sophisticated brand rolling out across the world, we’re proud to have partnered with DesignStudio and are looking forward to sharing more of our work together.”

Amaya Albisu
Head of Marketing Communications Group

Special thanks



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